The Best Email Marketing Campaigns All Have These Things in Common

 

You probably already know that email marketing is the most important marketing strategy you have, no matter what kind of business you are in. Nothing connects you more directly with your customers than a greeting in their inbox. For restaurants, email marketing is especially important since you have the opportunity of offering a service that the same customer can use again and again. Today, let’s dive in and see what all the best email marketing campaigns have in common.

They Market Frequently, But Not Too Frequently

Email marketing services for restaurants isn’t effective if you don’t use it! The biggest mistake restaurants make is having tons of customer emails and then just sitting on them. Your email list is the most valuable marketing tool you have, so you need to not only use it, but use it wisely.

If you don’t send emails frequently, your customers will all but forget about you. So, what is the best amount of emails to send? Well first of all, you only want to reach out to your customers if you actually have something to say. Emailing your entire customer base just to say hello isn’t going to cut it. In fact, this is a surefire way to annoy and alienate your customers. The same goes if you post too often.

There is no perfect amount of emails to send, but a good rule to go by is only sending out emails 1 to 2 times a month. You can do weekly newsletters if it makes sense for your business.

Email Marketing Campaign Examples

Now, let’s take a look at some email marketing campaign examples. The best kind of email offers something your customers want. This could be a discount or a complimentary item. Let’s create a good example:

Hi there!

Craving some delicious chocolate cake?

This week, dessert is on us!

Mention this email and get a complimentary piece of chocolate cake with your dinner.

See? Simple, and to the point. Who wouldn’t be happy to get that in their inbox? But, that email marketing example is missing one thing…

They Have a Great Call to Action

The best email marketing campaigns make sure that each and every email has a clear and effective call to action. This is where you tell your customer exactly what you want them to do. Here’s the same email from above, but this time with a clear call to action included.

 

Hi there!

Craving some delicious chocolate cake?

This week, dessert is on us!

Mention this email and get a complimentary piece of chocolate cake with your dinner.

Book your reservation now!

That simple directive can mean the difference of someone just liking the idea of a free dessert to actually booking a reservation and showing up.

At BuzzyBooth, we don’t expect you know all of the tips and tricks that make up the best email marketing campaigns. That’s our specialty. When you are looking to capitalize on your email list, contact us and we’ll have your campaign up and running in no time.