Buzzybooth

One would think that orthodontists don’t get to use any fun marketing strategies. There’s not an assumed market of competition between orthodontists, so why would they need to market their business? When someone needs their teeth repositioned, they’ll come in. None of this is true, of course! Any type of business can benefit from marketing strategies-- especially orthodontists. People hate going to the dentist, so orthodontists need to make them want to come in. They need fun and interesting dental marketing ideas . But how can they do that? Get a Buzzy Booth Photobooth A Buzzy Booth photo booth allows patients to take fun photos in the lobby. They can then share these directly to their social media accounts. This will direct other customers to the orthodontist. They’ll see how fun it is to take pictures on the orthodontist’s office, and they’ll want to do the same. Stand Out on Social Media Everyone wants their orthodontist to be professional. However, they also want to fe...

  SMILE! Picture this: you load yourself into the car, sneak a last minute swig of mouthwash, and head to your dreaded dentist appointment. You park your car in their dilapidated parking lot and slowly walk the 23 steps from your vehicle to the front door. You open the door and hear a quick ding. This the worst place in the world… but it doesn’t have to be. What makes people hate going to the dentist? Is it the crappy magazines in the lobby, the gross taste of the fluoride, and the prodding and prying through one’s mouth by a stranger? Though most problems in the dentist’s office can’t be solved, one crucial one can: the lack of entertainment in the lobby. For one, how fun would the dentist’s office be if there was a photobooth in the lobby? You could post all sorts of fun pictures before and after you get a new set of pearly whites. This would lighten up the visit to the dentist and actually make people enjoy their time there. Now, consider this. How would you feel if your...

If you’re a dentist, the last thing you probably want to think about is marketing. After all, you went dental school, not marketing school. However, a dental practice is a business like any other and every business needs marketing. It can be hard to know just where to start. We’ve all gotten fliers in the mail from our local dentist. That’s fine, but there are easier and much more cost-effective ways to reach your future patients. Today, we’re going to take a look at what practices generate the most effective dental marketing strategies   Get That Email   Did you know that email marketing is one of the most effective marketing practices available? Your email list is like gold and you must treat it as valuably. You most likely have your current patient’s email addresses. What you need to do next is to create a regular newsletter to send out at least once a month, if not more. You can include fun pictures from your practice as well as informative dental content that your...