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  Everyone has an opinion when it comes to marketing. Sometimes you can feel like you’re throwing darts at the wall and hoping something sticks. Marketing doesn’t have to be a guessing game. While every industry is different, many of the same marketing strategies can be applied no matter what kind of business you have. For hotels, there are a few key tools that can help boost booking rates dramatically. Today, we are going to take a look at the best hotel marketing strategies and how they can work for you. Hotel Email Marketing Campaigns The first and most important marketing tool is all about the inbox. When you’re figuring out how to do hotel marketing, emails are the best and easiest way to start. Make sure you collect the email addresses of every guest or inquiring guest for future marketing campaigns. Personalize each email and be sure you are offering something your guests want to read about. Is it a discount? A new hotel amenity? Always provide an incentive that makes t...

Email is by far the most used method of communication between customers and businesses. Yet, thanks to the popularity of mobile devices, SMS is now an advantageous sales and marketing tool as well. Pew Research estimates that 97 percent of smartphone owners use SMS at least once per day. That number goes up to 100 percent when you look specifically at the 18-29 demographic. Smartphones also make email incredibly accessible. For this reason, there’s no better way to reach customers than through email and SMS marketing for hotels. Here’s what you should know. Message your strongest customers Because SMS is considered a more private space than emails, it’s best to only speak with people who want to hear from you. While customers are likely accustomed to receiving “junk email,” it’s far more offensive for them to receive unwanted SMS messages to their personal telephone number. In fact, it’s often a bit unnerving because it leaves them thinking, “How on Earth did this person or bus...

As a hotel manager or owner, your ultimate goal is to acquire more bookings.  However, you need stellar hotel marketing campaigns in order to share your business with the masses and persuade them to book a room. Overall, this means being present on social media, building up positive customer reviews, and doing customer outreach, but sadly, this is where so many hotels falter.  You don’t want to end up being the hotel that nobody knows or cares about, so to help you stay ahead of the competition, these are the 3 biggest mistakes you can make with hotel marketing campaigns—try your best to avoid them! 1. Having No Strategy for Your Hotel Marketing Campaigns Obviously, having no strategy for your hotel marketing campaigns is the first mistake you can make as a business owner.  What does no strategy look like? Well, quite simply, a nonexistent strategy includes… No active accounts on social media for your hotel No marketing materials printed o...

In order to stay competitive and attractive in the eyes of guests, you have to develop hotel marketing campaigns that engage with people every day. Sending the occasional newsletter or random social post isn’t enough to let guests know that you’re actively seeking their business. So instead, opting for hotel email marketing and hotel SMS marketing strategies that interact with guests constantly are a better choice. Effective hotel marketing campaigns lead to more bookings and a better reputation for your business, so if you’re looking for new ways to build your clientele, here’s why using email and SMS marketing for hotels is important: The Benefits of Hotel Email Marketing Essentially, the benefits of hotel email marketing involve nurturing guests to book a room for their next trip. Of course, consumers travel during different times of the year, which means it’s hard to pinpoint a particular occasion, but the idea is to simply remind them that your rates and rooms ...