Why Use Email and SMS Marketing for Hotels?
In order to stay competitive and attractive in the eyes of guests, you have to develop hotel marketing campaigns that engage with people every day.
Sending the occasional newsletter or random social post isn’t enough to let guests know that you’re actively seeking their business. So instead, opting for hotel email marketing and hotel SMS marketing strategies that interact with guests constantly are a better choice.
Effective hotel marketing campaigns lead to more bookings and a better reputation for your business, so if you’re looking for new ways to build your clientele, here’s why using email and SMS marketing for hotels is important:
Of course, consumers travel during different times of the year, which means it’s hard to pinpoint a particular occasion, but the idea is to simply remind them that your rates and rooms are the best options when the time comes. Along with that, you have to consider your location and seasonal approach to when guests typically come to visit the area or certain events that draw lots of guests.
For instance, if you’re a hotel located in Chicago, you may see a huge increase in bookings over the summer when Lolapalooza (a popular music festival) is about to kickoff. Or if you’re a hotel in New York City, bookings may be high all-year-round since lots of tourists and relatives visit NYC all the time. That being said, you can create hotel email marketing campaigns that target a particular type of guest and caters to their interests. Primarily, you can focus on…
• Developing messages that engage with their interests
• Providing niche content that positions your hotel as an advocate for certain activities
• Offering discounts or deals on bookings for a particular event or occasion
• Using email list segmentation to understand your demographics and send them specialized messages and offers for different occasions and events
Altogether, 81% of small businesses rely on email marketing to attract new customers, so with that in mind, hotel email marketing is a necessary step to stay competitive.
Open-rates for SMS messages are around 98%, which means practically everyone you send a text message to opens it and reads it, rather than deleting it as soon as they read the subject line. Not to mention, nearly 50% of all recipients respond to text messages that they receive from brands and businesses they like. So if a guest has a pleasant stay at your hotel, you can leverage the experience and entice them to book again with a friendly reminder.
Similar to hotel email marketing strategies, hotel SMS marketing strategies involve…
• Texting guests to click a link to confirm their booking online
• Sending them a text reminder of their room number after they book a stay
• Texting them the Wi-Fi password for their room
• Sharing discounts and deals on hotel rooms for special events or seasonal events
• Sending text message reminders for breakfast/dinner rates and discounts on drinks
More than anything, hotel SMS marketing is all about interacting with guests on a regular basis. Rather than sending emails and complicating their stay with handouts and too much information, you can quickly send a text that covers everything they need to know while incentivizing them to get involved with other aspects of your business.
With effective hotel marketing strategies in place to help you gain guest information and connect with them in various ways, you can rest assured that your hotel is taking active measures to engage with guests and bring them back for multiple visits.
Hotel marketing campaigns give your business a major leg-up against competitors, so visit BuzzyBooth today to get started.
Sending the occasional newsletter or random social post isn’t enough to let guests know that you’re actively seeking their business. So instead, opting for hotel email marketing and hotel SMS marketing strategies that interact with guests constantly are a better choice.
Effective hotel marketing campaigns lead to more bookings and a better reputation for your business, so if you’re looking for new ways to build your clientele, here’s why using email and SMS marketing for hotels is important:
The Benefits of Hotel Email Marketing
Essentially, the benefits of hotel email marketing involve nurturing guests to book a room for their next trip.
Of course, consumers travel during different times of the year, which means it’s hard to pinpoint a particular occasion, but the idea is to simply remind them that your rates and rooms are the best options when the time comes. Along with that, you have to consider your location and seasonal approach to when guests typically come to visit the area or certain events that draw lots of guests.
For instance, if you’re a hotel located in Chicago, you may see a huge increase in bookings over the summer when Lolapalooza (a popular music festival) is about to kickoff. Or if you’re a hotel in New York City, bookings may be high all-year-round since lots of tourists and relatives visit NYC all the time. That being said, you can create hotel email marketing campaigns that target a particular type of guest and caters to their interests. Primarily, you can focus on…
• Developing messages that engage with their interests
• Providing niche content that positions your hotel as an advocate for certain activities
• Offering discounts or deals on bookings for a particular event or occasion
• Using email list segmentation to understand your demographics and send them specialized messages and offers for different occasions and events
Altogether, 81% of small businesses rely on email marketing to attract new customers, so with that in mind, hotel email marketing is a necessary step to stay competitive.
The Benefits of Hotel SMS Marketing
Alongside hotel email marketing, the benefits of hotel SMS marketing are just as powerful.
Open-rates for SMS messages are around 98%, which means practically everyone you send a text message to opens it and reads it, rather than deleting it as soon as they read the subject line. Not to mention, nearly 50% of all recipients respond to text messages that they receive from brands and businesses they like. So if a guest has a pleasant stay at your hotel, you can leverage the experience and entice them to book again with a friendly reminder.
Similar to hotel email marketing strategies, hotel SMS marketing strategies involve…
• Texting guests to click a link to confirm their booking online
• Sending them a text reminder of their room number after they book a stay
• Texting them the Wi-Fi password for their room
• Sharing discounts and deals on hotel rooms for special events or seasonal events
• Sending text message reminders for breakfast/dinner rates and discounts on drinks
More than anything, hotel SMS marketing is all about interacting with guests on a regular basis. Rather than sending emails and complicating their stay with handouts and too much information, you can quickly send a text that covers everything they need to know while incentivizing them to get involved with other aspects of your business.
Build Hotel Marketing Campaigns with BuzzyBooth
Getting started on hotel marketing campaigns by yourself can be a real challenge, but BuzzyBooth can help you build a foundation in no time.
With effective hotel marketing strategies in place to help you gain guest information and connect with them in various ways, you can rest assured that your hotel is taking active measures to engage with guests and bring them back for multiple visits.
Hotel marketing campaigns give your business a major leg-up against competitors, so visit BuzzyBooth today to get started.
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