Buzzybooth

  You probably already know that email marketing is the most important marketing strategy you have, no matter what kind of business you are in. Nothing connects you more directly with your customers than a greeting in their inbox. For restaurants, email marketing is especially important since you have the opportunity of offering a service that the same customer can use again and again. Today, let’s dive in and see what all the best email marketing campaigns have in common. They Market Frequently, But Not Too Frequently Email marketing services for restaurants isn’t effective if you don’t use it! The biggest mistake restaurants make is having tons of customer emails and then just sitting on them. Your email list is the most valuable marketing tool you have, so you need to not only use it, but use it wisely. If you don’t send emails frequently, your customers will all but forget about you. So, what is the best amount of emails to send? Well first of all, you only want to re...

Some people say that email marketing campaigns are dead, but that couldn’t be further from the truth.  In fact, research shows that the average ROI for email marketing campaigns is $42 for every $1 dollar spent. Plus, over 80% of small businesses rely on email as their main channel for customer acquisitions and retention. Based on those numbers alone, using email marketing campaigns can be highly effective. However, you have to use the best email marketing campaigns to make a positive impact.  Rather than sending e-blasts and waiting for responses, here are 4 email marketing campaign examples that really work:  1. The Skimm: Celebrating with Your Subscribers One of the best email marketing campaign examples out there comes from The Skimm and their process of celebrating with their subscribers,  For example, once an email subscriber hits certain milestones, like being engaged with their newsletter for a year or two years, they’re sent a special em...