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Showing posts with the label Email marketing for restaurants

How to Utilize Email Marketing for Restaurants

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    Every September, I get the same email from Red Lobster, “Endless Shrimp is Back!” And every year I go to Red Lobster and sit down for their endless shrimp fest. Would I have gone to Red Lobster without this email? Probably not. That’s the beauty of restaurant marketing strategies ; it gets people in booths eating shrimp and whatever other food their heart desires. The tips outlined in this article will help you make the most your email marketing, too. Create an Email List Have guests sign up for email lists with the promise of a free appetizer or dessert. As soon as they’re signed up, they’ll receive all the emails you send out. Otherwise, restaurant owners can get a BuzzyBooth photo booth. On top of being a lot of fun and enticing guests into the restaurant, this photo booth collects the data of everyone who uses it. If they added an email, the photo booth will have access to it. Restaurant owners can send emails to these guests, too. Email about Specials C...

4 Email Marketing Tips for Restaurants

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Since so many people are stuck at home from COVID-19, email marketing for restaurants is a great way to connect with customers. Around the country, some states are beginning to reopen their economies and resume business as usual, but that doesn’t mean customers are going to be chomping at the bit to go out. There will be a long-time stigma throughout society that restaurants should try to alleviate due to the pandemic, and through email marketing services for restaurants, you can begin to engage with your customers and earn their trust for the future.  And if you’re completely new to email marketing, don’t worry! These 4 email marketing tips for restaurants will help you rebuild your success:  1. Welcome Your New and Old Customers Whether you use new contacts that have just signed up for your emails or you want to target older email contacts, make sure to welcome them with a positive message.  Your welcome email should serve as an initial point of co...

Restaurant Marketing with Email and SMS Campaigns

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Word-of-mouth marketing can only get you so far. That being said, if you really want to make an impact and attract/retain restaurant customers, you need to leverage email and SMS marketing campaigns. In fact, SMS marketing for restaurants means that tons of customers are more likely to open your messages and receive offers since SMS features an open-rate of 98% on average. In addition, email marketing for restaurants offers plenty of benefits since 81% of small businesses around the U.S. rely on email marketing as their main customer acquisition channel. Overall, restaurant marketing with email and SMS can lead to great results when deployed the right way. Here’s some insight to get you started: Collecting Customer Information To kick off SMS and email marketing for a restaurant, it’s important to have an easy way to collect customer information. For example, you may ask for restaurant customers to enter their email and phone number when booking a reservation online, invi...