4 Email Marketing Tips for Restaurants

Since so many people are stuck at home from COVID-19, email marketing for restaurants is a great way to connect with customers.

Around the country, some states are beginning to reopen their economies and resume business as usual, but that doesn’t mean customers are going to be chomping at the bit to go out. There will be a long-time stigma throughout society that restaurants should try to alleviate due to the pandemic, and through email marketing services for restaurants, you can begin to engage with your customers and earn their trust for the future. 

And if you’re completely new to email marketing, don’t worry! These 4 email marketing tips for restaurants will help you rebuild your success: 

1. Welcome Your New and Old Customers

Whether you use new contacts that have just signed up for your emails or you want to target older email contacts, make sure to welcome them with a positive message. 

Your welcome email should serve as an initial point of contact that sets the tone of your brand and lets customers know that you care about their health and safety. COVID-19 has changed the restaurant landscape for the foreseeable future, so you should use your welcome email to let customers know that you’re taking the right precautions with your staff and using other options, like takeout and delivery, to grow your business. 

2. Write Catchy Subject Lines

To make the most out of email marketing for restaurants, don’t forget to write catchy subject lines for your emails and newsletters. 

The idea is to quickly capture your reader’s imagination, so that means using keywords that align with your internal message, but that also speaks to the value that the customer can get in return. For example, if your email is about an upcoming promotion that you want to offer—maybe a free pizza with an initial order—you can title the subject of your email as: “Free Pizza Today Only.” 

Right away, a customer will get roped in with the offer, and that leads to them opening the main message and hopefully placing an order. 

Pro Tip* Somewhere between 30-50 characters is a good limit for your subject lines. 

3. Don’t Forget to Include Pictures with Your Emails

Just as important as a catchy subject title, don’t forget to include pictures with your emails.

Email marketing services for your restaurant are only effective when you have good visuals to entice customers. Photos of your food, your drinks, your decor, your atmosphere, customers enjoying your service—these are all assets that can help steer customers in your direction. 

So, whenever you’re about to send an email blast, always make sure to include a photo that fits your email’s purpose. 

4. Use Text Message Marketing for Restaurants

Email marketing for restaurants is a great way to build your customer base, but text message marketing for restaurants is just as impactful on your success. 

In the same way as using email to do customer outreach, you can shift your contacts to achieve customer engagement via text messages. In this case, you target customer phone numbers instead of email addresses. Through inviting people to sign up for SMS marketing online or in your location, once they agree, you have full access to their attention. 

In fact, studies show that open-rates for SMS messages are over 90%, whereas open rates for email float below 30%. The hardest part is just getting customers to sing up, but once they do, you can take your email marketing services for restaurants to the next level!

BuzzyBooth Can Boost Your Success

To improve your email marketing for restaurants or to enhance your outreach with text messaging marketing for restaurants, BuzzyBooth can easily improve your success. 

With a photo booth for restaurants that collects customer data for you, you won’t have to worry about the extra legwork it takes to get customers to subscribe. Instead, you can hit them with that instant value of a photo booth that spotlights their visit and keeps your business on their radar. 

Visit BuzzyBooth today to get started.