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Effective Marketing for Dentists: 4 Ways to Work Around COVID-19

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Businesses all over the country are reopening in the face of COVID-19, but despite the threat, there are still ways that dentists can work around it.  Effective marketing for dentists means coming up with new solutions to connect with patients and make them feel at ease. With these 4 workarounds, you should have no problem keeping your patients happy and rebuilding your practice’s success.  Here’s what you need to know:  1. Transition to Online Appointment Scheduling To ensure effective marketing for dentists, one of the first things any practice can do is to transition to online appointment scheduling.  Digital transformation is the single most important thing that any business can do to remain competitive throughout COVID-19, and dental practices are no exception. Rather than relying on patients to make phone calls or come in person to schedule appointments, dentists should look for online scheduling platforms that make the process simple.  ...

How COVID-19 Should Change Your Hotel Marketing Strategy

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Whether you’re trying to revamp you r hotel marketing strategy o r you’re wondering how to market a new hotel , COVID-19 requires you to take stock of certain guidelines.   The hotel industry has been changed forever. With social distancing measures becoming commonplace and society valuing the importance of new health standards, the only way for hotels to survive is to adapt. In terms of physical location, there’s not much hotel owners can do, but the real impact comes with hotel marketing and the way you build trust with customers.  If you’re struggling to navigate COVID-19 and how to build success, here’s how the pandemic should change your hotel marketing strategy : Focus On Your Reputation One of the biggest challenges that all businesses are facing right now is how they handle their brand reputation.  Since COVID-19 struck, businesses a part of all industries have been struggling with how they respond to the disaster. Rather than trying to...