Restaurant Marketing with Email and SMS Campaigns

Word-of-mouth marketing can only get you so far. That being said, if you really want to make an impact and attract/retain restaurant customers, you need to leverage email and SMS marketing campaigns. In fact, SMS marketing for restaurants means that tons of customers are more likely to open your messages and receive offers since SMS features an open-rate of 98% on average. In addition, email marketing for restaurants offers plenty of benefits since 81% of small businesses around the U.S. rely on email marketing as their main customer acquisition channel. Overall, restaurant marketing with email and SMS can lead to great results when deployed the right way. Here’s some insight to get you started: Collecting Customer Information To kick off SMS and email marketing for a restaurant, it’s important to have an easy way to collect customer information. For example, you may ask for restaurant customers to enter their email and phone number when booking a reservation online, invi...