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Even if hotel guests have a nice stay at your location, that doesn’t mean they’ll go out of their way to leave a review. In most cases, you have to take an active role when trying to increase online reviews for hotels . Whether it’s setting up easy ways for guests to leave feedback or handing out comment cards after checkout, you can’t just sit back and hope that good praise will come—you have to go after it yourself! If you’re wondering how you can increase online hotel reviews and gain more bookings, here are a few ways to get started: ➤ Use Email to Your Advantage Just like how you can use email to send newsletters and promotional deals, you can use email to your advantage by leveraging it as a tool to increase hotel reviews . For instance, once a guest checks out, you can instantly set up your lifecycle marketing efforts to send a “Thank you” email to guests for their stay along with a simple request to leave a review on social media. A simple ask often does the t

In order to stay competitive and attractive in the eyes of guests, you have to develop hotel marketing campaigns that engage with people every day. Sending the occasional newsletter or random social post isn’t enough to let guests know that you’re actively seeking their business. So instead, opting for hotel email marketing and hotel SMS marketing strategies that interact with guests constantly are a better choice. Effective hotel marketing campaigns lead to more bookings and a better reputation for your business, so if you’re looking for new ways to build your clientele, here’s why using email and SMS marketing for hotels is important: The Benefits of Hotel Email Marketing Essentially, the benefits of hotel email marketing involve nurturing guests to book a room for their next trip. Of course, consumers travel during different times of the year, which means it’s hard to pinpoint a particular occasion, but the idea is to simply remind them that your rates and rooms

Word-of-mouth marketing can only get you so far. That being said, if you really want to make an impact and attract/retain restaurant customers, you need to leverage email and SMS marketing campaigns. In fact, SMS marketing for restaurants means that tons of customers are more likely to open your messages and receive offers since SMS features an open-rate of 98% on average. In addition, email marketing for restaurants offers plenty of benefits since 81% of small businesses around the U.S. rely on email marketing as their main customer acquisition channel. Overall, restaurant marketing with email and SMS can lead to great results when deployed the right way. Here’s some insight to get you started: Collecting Customer Information To kick off SMS and email marketing for a restaurant, it’s important to have an easy way to collect customer information. For example, you may ask for restaurant customers to enter their email and phone number when booking a reservation online, invi

Lots of restaurants shy away from launching a referral program because they think the process is too costly and complicated.  However, restaurant referrals are a great way to retain current customers and acquire new ones without wasting money on advertising and other gimmicks. Referral programs for restaurants and bars offer a win-win situation for establishments because it builds brand awareness while ensuring repeat business among your most loyal customers. Not to mention, the average small business receives up to 60% of its business from referrals—not too bad!  Needless to say, a lot can be gained from  referral programs for bars and restaurants, so if you’re considering creating one, here are 3 steps to get started:  1. Hire a Service to Do it for You Why stress yourself out more than you have to? Hiring a service to handle your restaurant referrals is a great way to cut down on additional spending and see results faster than handling everything yourself. F