3 Steps to Creating the Best Referral Program for Restaurants and Bars
Lots of restaurants shy away from launching a referral program because they think the process is too costly and complicated.
However, restaurant referrals are a great way to retain current customers and acquire new ones without wasting money on advertising and other gimmicks. Referral programs for restaurants and bars offer a win-win situation for establishments because it builds brand awareness while ensuring repeat business among your most loyal customers. Not to mention, the average small business receives up to 60% of its business from referrals—not too bad!
Needless to say, a lot can be gained from referral programs for bars and restaurants, so if you’re considering creating one, here are 3 steps to get started:
1. Hire a Service to Do it for You
Why stress yourself out more than you have to?
Hiring a service to handle your restaurant referrals is a great way to cut down on additional spending and see results faster than handling everything yourself.
For example, with a service like BuzzyBooth, a referral program for restaurants or bars becomes entirely automated. Loyal customers who interact with their restaurant photo booth are instantly sent a referral request through email or SMS, making it easy for them to send the referral to their friends and family in their immediate network.
2. Monitor Restaurant Referrals Daily
Once you have a service running your restaurant referrals, your next step is to monitor their progress on a daily basis to ensure that new customers are being engaged.
In most cases, a worthwhile referral program for bars and restaurants will be able to send you real-time notifications of when a referral was sent out and redeemed.
In fact, BuzzyBooth makes it a point to always keep you in the loop, notifying you right away about activity, as well as rewarding customers who process restaurant referrals with special prizes and future discounts.
3. Build On Your Results
Finally, once you have a steady stream of restaurant referrals taking place, you have to develop new ways to build on your results.
This may involve developing new restaurant marketing campaigns that target your newly acquired customers, or perhaps you can improve your social media presence to give new and existing customers a place to interact with your brand. In any case, restaurant referrals don’t just stop once a new customer comes in for a meal—you have to retain them with great service and new opportunities to get them involved.
Referral Programs for Restaurants and Bars are Easy to Navigate
With the right tools in place, referral programs for bars and restaurants are easy to navigate.
Whether you’re looking to revamp your old strategy or searching for ways to implement a new one, BuzzyBooth can help simplify the process and get you the results you’re looking for.
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