Restaurant Marketing with Email and SMS Campaigns
Word-of-mouth marketing can only get you so far. That being said, if you really want to make an impact and attract/retain restaurant customers, you need to leverage email and SMS marketing campaigns.
In fact, SMS marketing for restaurants means that tons of customers are more likely to open your messages and receive offers since SMS features an open-rate of 98% on average. In addition, email marketing for restaurants offers plenty of benefits since 81% of small businesses around the U.S. rely on email marketing as their main customer acquisition channel.
Overall, restaurant marketing with email and SMS can lead to great results when deployed the right way. Here’s some insight to get you started:
For example, you may ask for restaurant customers to enter their email and phone number when booking a reservation online, invite them to share their contact information when signing up for your restaurant’s loyalty program, or you can even use a photo booth for restaurants that collects customer information in exchange for a fun, engaging photo. Whatever the case may be, once you have phone numbers and emails available, you have to compile them into the right platforms to start sending exclusive offers, updates, and promotions for your restaurant.
Below are just a few ideas that you can start to implement for your business:
• Use SMS marketing for restaurants to gain more customer reviews instantly
• Offer special discounts that customers can receive by subscribing to your restaurant’s campaigns
• Give away a free dessert for anyone who provides feedback to an SMS survey
• Share your menu changes and location announcements via SMS for instant engagement
With access to your customer’s attention over the phone, you can get creative and start sharing all kinds of valuable offerings that keep them coming back for more meals. Not to mention, it sets you up for success on other restaurant marketing fronts.
For instance, once you have someone’s email, you can enroll them in email marketing campaigns that nurture contacts to make buying decisions. This may include…
• Showcasing a new menu item and inviting them to order it
• Featuring Happy Hour dates and a special discount on food and drinks if they RSVP instantly
• Offering a free entree at a new location if they book their reservation for opening night
• Offering a major discount on food if they book a party or special event at your location
The best part about email marketing for restaurants, too, is that you can set emails up to run automatically based on what decisions customers make. Like if a customer initiates the process but then leaves their activity in the middle of a purchase, a trigger email is sent to remind them, furthering encouraging them to complete the purchase and bringing you even more revenue.
Developing a successful strategy of email and SMS marketing for restaurants takes time, but with the right guidance and tools, you can start to build success quicker than you think.
BuzzyBooth can streamline your restaurant marketing strategy and prepare you to engage with all of your customers with just the click of a button. Interested in learning more?
In fact, SMS marketing for restaurants means that tons of customers are more likely to open your messages and receive offers since SMS features an open-rate of 98% on average. In addition, email marketing for restaurants offers plenty of benefits since 81% of small businesses around the U.S. rely on email marketing as their main customer acquisition channel.
Overall, restaurant marketing with email and SMS can lead to great results when deployed the right way. Here’s some insight to get you started:
Collecting Customer Information
To kick off SMS and email marketing for a restaurant, it’s important to have an easy way to collect customer information.
For example, you may ask for restaurant customers to enter their email and phone number when booking a reservation online, invite them to share their contact information when signing up for your restaurant’s loyalty program, or you can even use a photo booth for restaurants that collects customer information in exchange for a fun, engaging photo. Whatever the case may be, once you have phone numbers and emails available, you have to compile them into the right platforms to start sending exclusive offers, updates, and promotions for your restaurant.
SMS Marketing for Restaurants
Aside from following certain rules when it comes to SMS marketing for restaurants, you can use SMS marketing services to generate engagement and specific forms of content.
Below are just a few ideas that you can start to implement for your business:
• Use SMS marketing for restaurants to gain more customer reviews instantly
• Offer special discounts that customers can receive by subscribing to your restaurant’s campaigns
• Give away a free dessert for anyone who provides feedback to an SMS survey
• Share your menu changes and location announcements via SMS for instant engagement
With access to your customer’s attention over the phone, you can get creative and start sharing all kinds of valuable offerings that keep them coming back for more meals. Not to mention, it sets you up for success on other restaurant marketing fronts.
Email Marketing for Restaurants
Email marketing for restaurants goes hand in hand with SMS marketing because you can leverage complete lifecycle strategies to get customers to make my purchases, as opposed to hooking them with free value.
• Showcasing a new menu item and inviting them to order it
• Featuring Happy Hour dates and a special discount on food and drinks if they RSVP instantly
• Offering a free entree at a new location if they book their reservation for opening night
• Offering a major discount on food if they book a party or special event at your location
The best part about email marketing for restaurants, too, is that you can set emails up to run automatically based on what decisions customers make. Like if a customer initiates the process but then leaves their activity in the middle of a purchase, a trigger email is sent to remind them, furthering encouraging them to complete the purchase and bringing you even more revenue.
Developing a successful strategy of email and SMS marketing for restaurants takes time, but with the right guidance and tools, you can start to build success quicker than you think.
BuzzyBooth Makes SMS and Email Marketing for Restaurants Easy
Don’t waste time struggling with customer acquisition and retention, especially when there are services out there who can help.BuzzyBooth can streamline your restaurant marketing strategy and prepare you to engage with all of your customers with just the click of a button. Interested in learning more?
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