Restaurant Marketing with Email and SMS Campaigns

Word-of-mouth marketing can only get you so far. That being said, if you really want to make an impact and attract/retain restaurant customers, you need to leverage email and SMS marketing campaigns.

In fact, SMS marketing for restaurants means that tons of customers are more likely to open your messages and receive offers since SMS features an open-rate of 98% on average. In addition, email marketing for restaurants offers plenty of benefits since 81% of small businesses around the U.S. rely on email marketing as their main customer acquisition channel.

Overall, restaurant marketing with email and SMS can lead to great results when deployed the right way. Here’s some insight to get you started:

Collecting Customer Information

To kick off SMS and email marketing for a restaurant, it’s important to have an easy way to collect customer information.

For example, you may ask for restaurant customers to enter their email and phone number when booking a reservation online, invite them to share their contact information when signing up for your restaurant’s loyalty program, or you can even use a photo booth for restaurants that collects customer information in exchange for a fun, engaging photo. Whatever the case may be, once you have phone numbers and emails available, you have to compile them into the right platforms to start sending exclusive offers, updates, and promotions for your restaurant.


SMS Marketing for Restaurants 

Aside from following certain rules when it comes to SMS marketing for restaurants, you can use SMS marketing services to generate engagement and specific forms of content.


Below are just a few ideas that you can start to implement for your business:

    • Use SMS marketing for restaurants to gain more customer reviews instantly
    • Offer special discounts that customers can receive by subscribing to your restaurant’s campaigns
    • Give away a free dessert for anyone who provides feedback to an SMS survey
    • Share your menu changes and location announcements via SMS for instant engagement

With access to your customer’s attention over the phone, you can get creative and start sharing all kinds of valuable offerings that keep them coming back for more meals. Not to mention, it sets you up for success on other restaurant marketing fronts.

Email Marketing for Restaurants

Email marketing for restaurants goes hand in hand with SMS marketing because you can leverage complete lifecycle strategies to get customers to make my purchases, as opposed to hooking them with free value.
For instance, once you have someone’s email, you can enroll them in email marketing campaigns that nurture contacts to make buying decisions. This may include…

    • Showcasing a new menu item and inviting them to order it
    • Featuring Happy Hour dates and a special discount on food and drinks if they RSVP instantly
    • Offering a free entree at a new location if they book their reservation for opening night
    • Offering a major discount on food if they book a party or special event at your location

The best part about email marketing for restaurants, too, is that you can set emails up to run automatically based on what decisions customers make. Like if a customer initiates the process but then leaves their activity in the middle of a purchase, a trigger email is sent to remind them, furthering encouraging them to complete the purchase and bringing you even more revenue.

Developing a successful strategy of email and SMS marketing for restaurants takes time, but with the right guidance and tools, you can start to build success quicker than you think.

BuzzyBooth Makes SMS and Email Marketing for Restaurants Easy

Don’t waste time struggling with customer acquisition and retention, especially when there are services out there who can help.

BuzzyBooth can streamline your restaurant marketing strategy and prepare you to engage with all of your customers with just the click of a button. Interested in learning more?


Location: United States

Comments

Post a Comment

Popular posts from this blog

4 Email Marketing Tips for Restaurants

Image
Since so many people are stuck at home from COVID-19, email marketing for restaurants is a great way to connect with customers. Around the country, some states are beginning to reopen their economies and resume business as usual, but that doesn’t mean customers are going to be chomping at the bit to go out. There will be a long-time stigma throughout society that restaurants should try to alleviate due to the pandemic, and through email marketing services for restaurants, you can begin to engage with your customers and earn their trust for the future.  And if you’re completely new to email marketing, don’t worry! These 4 email marketing tips for restaurants will help you rebuild your success:  1. Welcome Your New and Old Customers Whether you use new contacts that have just signed up for your emails or you want to target older email contacts, make sure to welcome them with a positive message.  Your welcome email should serve as an initial point of co...
Read more

3 Steps to Effective Marketing for Restaurants and Bars

Image
Whether you own a restaurant or a bar, creating a strong marketing strategy to attract new customers and keep old ones coming back is crucial. Mainly, this means getting your business’s name out there to the masses. And yes, your current customers’ praises will help, but in order to make a huge impact, you have to take advantage of every resource you can. If effective marketing for bars and restaurants is what you’re looking to achieve, then here are 3 steps you need to take to get started: 1. Make Profiles on Social Media Making profiles on social media for your restaurant or bar is the perfect way to generate online traffic and engagement. For instance, effective marketing for restaurants involves taking snapshots of your best menu items and spotlighting customers who are having a fun night out with their family friends. Then, you can post those images on social media to promote your establishment and customer satisfaction. User-generated content ...
Read more

Why Use Email and SMS Marketing for Hotels?

Image
In order to stay competitive and attractive in the eyes of guests, you have to develop hotel marketing campaigns that engage with people every day. Sending the occasional newsletter or random social post isn’t enough to let guests know that you’re actively seeking their business. So instead, opting for hotel email marketing and hotel SMS marketing strategies that interact with guests constantly are a better choice. Effective hotel marketing campaigns lead to more bookings and a better reputation for your business, so if you’re looking for new ways to build your clientele, here’s why using email and SMS marketing for hotels is important: The Benefits of Hotel Email Marketing Essentially, the benefits of hotel email marketing involve nurturing guests to book a room for their next trip. Of course, consumers travel during different times of the year, which means it’s hard to pinpoint a particular occasion, but the idea is to simply remind them that your rates and rooms ...
Read more