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Showing posts with the label Hotel marketing techniques

How to Do Hotel Marketing the Right Way

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  Everyone has an opinion when it comes to marketing. Sometimes you can feel like you’re throwing darts at the wall and hoping something sticks. Marketing doesn’t have to be a guessing game. While every industry is different, many of the same marketing strategies can be applied no matter what kind of business you have. For hotels, there are a few key tools that can help boost booking rates dramatically. Today, we are going to take a look at the best hotel marketing strategies and how they can work for you. Hotel Email Marketing Campaigns The first and most important marketing tool is all about the inbox. When you’re figuring out how to do hotel marketing, emails are the best and easiest way to start. Make sure you collect the email addresses of every guest or inquiring guest for future marketing campaigns. Personalize each email and be sure you are offering something your guests want to read about. Is it a discount? A new hotel amenity? Always provide an incentive that makes t...

3 Things Every Hotel Referral Program Should Include

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A hotel referral program and Hotel marketing techniques is a great way to get customers excited about your hotel. However, if you have a system that’s not fully developed or lacking any kind of real value, it’ll only hurt your success in the long run.   Instead, you should create a hotel referral program that not only builds loyalty, but also inspires customers to get others involved. That said, here are 3 things every hotel referral program should include: 1. An Easy Way to Sign Up Accessibility is everything, so make sure that you give your customers an easy way to sign up for your hotel referral program. This means using a system that collects their email and phone number, along with their name and location. Of course, you can write this info down into a master log or spreadsheet, but a fun tool to consider that easily collects basic contact information is a hotel photo booth called BuzzyBooth. In addition to collecting customer data, BuzzyBooth also give...