3 Things Every Hotel Referral Program Should Include


A hotel referral program and Hotel marketing techniques is a great way to get customers excited about your hotel. However, if you have a system that’s not fully developed or lacking any kind of real value, it’ll only hurt your success in the long run.
 
Instead, you should create a hotel referral program that not only builds loyalty, but also inspires customers to get others involved. That said, here are 3 things every hotel referral program should include:

1. An Easy Way to Sign Up

Accessibility is everything, so make sure that you give your customers an easy way to sign up for your hotel referral program.
This means using a system that collects their email and phone number, along with their name and location. Of course, you can write this info down into a master log or spreadsheet, but a fun tool to consider that easily collects basic contact information is a hotel photo booth called BuzzyBooth.

In addition to collecting customer data, BuzzyBooth also gives customers a fun, memorable snapshot of their stay, which customers can send to themselves and then post it on social media. So in one device, you get an easy way to sign people up for your hotel referral program, as well as turning them into brand advocates that promote the success of your hotel.

2. An Attainable Point System

Once you figure out the best way to get customers signed up, your next move is to ensure that you have an attainable points system for customers to cash in on.
For example, you can’t have a hotel referral program where point benchmarks or rewards are so far out of reach—-no one will want to participate if that’s the case. So, in order to hook customers right away, it’s always best to offer low hanging fruit to start. This means offering some kind of reward that comes from just passing long a single hotel referral or giving customers a large boost in points for the first 5 people who use their referral code when they book a room.

Instantly, a customer receives the value aspect of the hotel referral program, which then inspires them to stay involved when they see that they’re close to booking a free night’s stay or getting a major discount on a room.

3. Make Your Hotel Referral Program Shareable

Lastly, make your hotel referral program shareable.
You can’t rely on email addresses and referral codes alone. In this day and age, you have to make things shareable to the point where someone can easily Tweet, use Facebook, or share a code to Instagram with the click of a button. With that in mind, on your website or mobile app, be sure to include some kind of shareable system that makes sending hotel referral program info to other people a simple task for the consumer.

There are tons of plug-ins available that website hosts can include to instantly share info to social media. And with that technology, it only enhances your reach to other demographics, which can then grow your hotel referral program to the greatest amount of people out there.

Build a Hotel Referral Program that Works

There are lots of cool campaigns and ideas you can use to build a hotel referral program that works.

Just be sure to follow these three rules and adapt to any changes accordingly. However, as long as you’re flexible and focused on bringing customers value, you should have no problem building a network of steady referrals.

Location: United States

Comments

Post a Comment

Popular posts from this blog

4 Email Marketing Tips for Restaurants

Image
Since so many people are stuck at home from COVID-19, email marketing for restaurants is a great way to connect with customers. Around the country, some states are beginning to reopen their economies and resume business as usual, but that doesn’t mean customers are going to be chomping at the bit to go out. There will be a long-time stigma throughout society that restaurants should try to alleviate due to the pandemic, and through email marketing services for restaurants, you can begin to engage with your customers and earn their trust for the future.  And if you’re completely new to email marketing, don’t worry! These 4 email marketing tips for restaurants will help you rebuild your success:  1. Welcome Your New and Old Customers Whether you use new contacts that have just signed up for your emails or you want to target older email contacts, make sure to welcome them with a positive message.  Your welcome email should serve as an initial point of co...
Read more

3 Steps to Effective Marketing for Restaurants and Bars

Image
Whether you own a restaurant or a bar, creating a strong marketing strategy to attract new customers and keep old ones coming back is crucial. Mainly, this means getting your business’s name out there to the masses. And yes, your current customers’ praises will help, but in order to make a huge impact, you have to take advantage of every resource you can. If effective marketing for bars and restaurants is what you’re looking to achieve, then here are 3 steps you need to take to get started: 1. Make Profiles on Social Media Making profiles on social media for your restaurant or bar is the perfect way to generate online traffic and engagement. For instance, effective marketing for restaurants involves taking snapshots of your best menu items and spotlighting customers who are having a fun night out with their family friends. Then, you can post those images on social media to promote your establishment and customer satisfaction. User-generated content ...
Read more

Why Use Email and SMS Marketing for Hotels?

Image
In order to stay competitive and attractive in the eyes of guests, you have to develop hotel marketing campaigns that engage with people every day. Sending the occasional newsletter or random social post isn’t enough to let guests know that you’re actively seeking their business. So instead, opting for hotel email marketing and hotel SMS marketing strategies that interact with guests constantly are a better choice. Effective hotel marketing campaigns lead to more bookings and a better reputation for your business, so if you’re looking for new ways to build your clientele, here’s why using email and SMS marketing for hotels is important: The Benefits of Hotel Email Marketing Essentially, the benefits of hotel email marketing involve nurturing guests to book a room for their next trip. Of course, consumers travel during different times of the year, which means it’s hard to pinpoint a particular occasion, but the idea is to simply remind them that your rates and rooms ...
Read more