COVID-19: 3 Ways to Build Effective Marketing Strategy for Restaurants

Although cases of COVID-19 are on the rise this summer, that still hasn’t stopped restaurants around the country from reopening to the public. 
Of course, there are risks to reverting to business as usual in the midst of a pandemic, but restaurants can still find success by maintaining the right precautions when it comes to serving customers. Overall, success during COVID-19 falls on building effective marketing strategies for restaurants that take a few things into consideration.
So, to help you navigate this challenging terrain, here are 3 ways restaurants can be proactive and protect customers who come in for a meal:

1. Let Customers Know You’re Open

One of the biggest challenges that restaurants need to overcome is the simple fact that many people may not know that they’re open for business.
So to jumpstart effective marketing strategies for restaurants, you should spend some time online promoting your comeback. A successful marketing strategy online should include:

●       Frequent posts on Instagram, Facebook, and Twitter promoting your hours of operations
●       Host a re-launch campaign on social media to invite customers back and give them a discount
●       Use your email contacts from a customer loyalty program to send outreach emails
●       Use phone numbers from a customer loyalty program to send SMS marketing campaigns and updates to everyone
●       Run Facebook ads or Instagram ads to promote your re-opening to new audiences
Effective marketing strategies for restaurants involves spreading the word about what your business is doing. And since there’s so much confusion about businesses being open or not, taking the time to state your position and inform customers will help you get back on your feet faster.

2. Form a Plan for Protecting Customers Against COVID-19

Next, effective marketing strategies for restaurants involves forming a plan for protecting customers against COVID-19. 
For example, you should take precautions and use the following ideas to curb the spread of the virus, while still making customers feel at ease. These include:

●       Instructing servers and bartenders to wear face masks and gloves at all times during their shift
●       Eliminating that use of menus and using online menus for guests to check out or print out disposable menus that you can throw out after each table
●       Instead of giving out refills, you can serve water and other beverages in a fresh glass every time
●       Make sure to set up hand sanitizing stations in your restaurant that customers can use
●       Rather than having customers wait indoors for a table, instruct them to wait outdoors, and use Email & SMS marketing services for restaurants to notify customers that their table is ready
These are just a few ideas that restaurants can follow to improve their trust with customers. However, you also need to share your plan online so that customers know you’re taking things seriously.

3. Use BuzzyBooth to Build Effective Marketing Strategies for Restaurants

With your relaunch promoted and your staff following the right protocols to thwart the spread of COVID-19, your final step is to leverage technologies that can promote user-generated content for your restaurant, while also building a steady network of contacts that you can promote to throughout the future.


With a photo booth for restaurants from BuzzyBooth, you can assign one of your staff members to operate the station and invite customers to take fun selfies in your dining area or lobby. Then after the photo is taken, customers can share their basic contact information with your employee, who can then enter it into the system, and then the customer will receive the media file in exchange to share on various social platforms.
BuzzyBooth creates effective marketing strategies for restaurants by leveraging user-generated content that turns customers into brand advocates for your business, but you’re also providing them with value by helping commemorate their experience at your establishment. Plus, since you have access to their basic info, you can then follow up with them through email marketing or SMS marketing for restaurants at a later date.
BuzzyBooth builds a web of connectivity that goes beyond a simple meal indoors. With its technology at your disposal, you can easily start to rebuild your clientele, while investing in a strategy that positions your restaurant as a success moving forward.

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