Buzzybooth

Whether you’re trying to revamp you r hotel marketing strategy o r you’re wondering how to market a new hotel , COVID-19 requires you to take stock of certain guidelines.   The hotel industry has been changed forever. With social distancing measures becoming commonplace and society valuing the importance of new health standards, the only way for hotels to survive is to adapt. In terms of physical location, there’s not much hotel owners can do, but the real impact comes with hotel marketing and the way you build trust with customers.  If you’re struggling to navigate COVID-19 and how to build success, here’s how the pandemic should change your hotel marketing strategy : Focus On Your Reputation One of the biggest challenges that all businesses are facing right now is how they handle their brand reputation.  Since COVID-19 struck, businesses a part of all industries have been struggling with how they respond to the disaster. Rather than trying to...

Since COVID-19 has everyone under stay-at-home orders until at least May, hotel owners need to use this time to plan for the future.  Once things settle down and consumers revert back to their traditional habits, this is where a hotel referral program can reel them back in. A customer referral program for hotels is the best way to reward a guest for booking a room, but in the process, the guest also rewards someone in their own community by passing the benefits along.  So, if you’re wondering what steps you can take to be proactive and increase referrals for hotels all at once, here’s what you need to do:  Start Working On Your Brand Reputation Before you start worrying about bringing guests back to your hotel, your first priority should be to work on your brand reputation throughout the COVID-19 pandemic .  More than anything, consumers are watching businesses like a hawk, assessing which brands are doing their part to curb COVID-19’s eff...