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Showing posts from March, 2020

Effective Marketing for Dentists and Orthodontists During COVID-19

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With everyone in the U.S. is sheltering in place until the end of April, you may be wondering what effective marketing for dentists and orthodontists should look like, right?  Since dental and orthodontic practices are considered “essential” businesses, it’s possible that patients may still come in for a visit. However, that shouldn’t be your primary focus. Instead, you need to develop new ways to reach patients while staying on their radar for the future. During COVID-19, the idea is to be a helpful source of support and education, and with effective marketing for orthodontists and dentists, you can still help patients and help your business grow.  Here’s how: Create Ways to Stay Connected Especially during a time when so many people are staying indoors, you have to create ways to stay connected with patients. This is where effective marketing for dentists and orthodontists makes the greatest impact.  By using various platforms on social media , you can ea

Social Media Content for Dentists During COVID-19

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With the nation facing stay-at-home orders and lockdowns for the next few weeks, now’s the perfect time to start creating social media content for dentists that patients can interact with. Through social media platforms like YouTube, TikTok, Instagram, Twitter, and Facebook, you can easily generate informational and helpful posts that not only get people involved with your brand but most of all, it keeps you on their radar for when the smoke clears. COVID-19 has certainly put a damper on industries around the world, but despite the outbreak, social media content for dentists is your ticket to keep things afloat.  Here’s what you can do to connect with patients and keep the success rolling—even if you’re not booking as many appointments.  Start Building Social Media Content for Dentists First off, now is the perfect time to start building social media content for dentists if you haven’t already.  This means taking the time to embark on a digital transformation and

A Photo Booth for Brands Stores Content When You Need it Most

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Since COVID-19 has businesses closed or working remotely, now is the time to share content and engage with consumers on a regular basis.  Especially from a brand perspective—you need consumers interacting with your brand, as well as ways to stay on consumers’ radars during this difficult shift. That said, with a photo booth for brands , you can easily store content for when you need it most.  Whether it’s a photo booth for retail stores or simply a way to initiate brand activations , a photo booth for brands can help you prepare for the unexpected, while supplying you with valuable data to grow your business from anywhere.  Here’s how it works:  A Photo Booth for Brand Activations Overall, brand activations are a way for a company to engage directly with their desired audience.  The idea is to build awareness, and a photo booth for retail is a perfect of example of kickstarting that process. After all, once a customer comes into a boutique, tries on clothes,

The 3 Biggest Mistakes You Can Make with Hotel Marketing Campaigns

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As a hotel manager or owner, your ultimate goal is to acquire more bookings.  However, you need stellar hotel marketing campaigns in order to share your business with the masses and persuade them to book a room. Overall, this means being present on social media, building up positive customer reviews, and doing customer outreach, but sadly, this is where so many hotels falter.  You don’t want to end up being the hotel that nobody knows or cares about, so to help you stay ahead of the competition, these are the 3 biggest mistakes you can make with hotel marketing campaigns—try your best to avoid them! 1. Having No Strategy for Your Hotel Marketing Campaigns Obviously, having no strategy for your hotel marketing campaigns is the first mistake you can make as a business owner.  What does no strategy look like? Well, quite simply, a nonexistent strategy includes… No active accounts on social media for your hotel No marketing materials printed out for guests

Referral Program for Dentists: Word-of-Mouth is a Great Start

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Although word-of-mouth marketing tends to fall short when it comes to building a wider audience, it can still be a powerful tool for dental referrals and orthodontist referrals.  Think of it like telling a secret to a select few and rewarding others who find out what it is and share it with you. A referral program for orthodontists and dentists can grow organically in this fashion, and over time, it can lead to tons of loyal patients and success.  If you’re thinking about starting a referral program for dentists or orthodontists , here’s how word-of-mouth marketing can make an impact:  How a Referral Program for Orthodontists and Dentists Works In the same way as a restaurant offers loyalty programs for their customers, dental referrals can also be rewarded to patients who help spread the word.  For example, if a patient just got their braces off and is happy with the result, an orthodontist can invite the patient to drop their name a