Referral Program for Dentists: Word-of-Mouth is a Great Start




Although word-of-mouth marketing tends to fall short when it comes to building a wider audience, it can still be a powerful tool for dental referrals and orthodontist referrals. 
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Think of it like telling a secret to a select few and rewarding others who find out what it is and share it with you. A referral program for orthodontists and dentists can grow organically in this fashion, and over time, it can lead to tons of loyal patients and success.  If you’re thinking about starting a referral program for dentists or orthodontists, here’s how word-of-mouth marketing can make an impact: 

How a Referral Program for Orthodontists and Dentists Works

In the same way as a restaurant offers loyalty programs for their customers, dental referrals can also be rewarded to patients who help spread the word. 
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For example, if a patient just got their braces off and is happy with the result, an orthodontist can invite the patient to drop their name and recommend them to someone else in need of braces. If and when that new patient comes in for a treatment, the orthodontist referral can be rewarded by a discount or even free treatment itself. Ideally, providing a new patient with a reward for following through with the orthodontist referral is the best way to build trust and loyalty among new patients. Not to mention, they’ll be sure to continue the process if they can receive something in return for their participation.  The best loyalty programs incentivize people on both sides. The new patient gets rewarded for coming in and the previous patient can cash in a reward on their next visit. Whatever you decide to offer each participant, just make sure to honor both of their involvement. As a result, the word-of-mouth marketing strategy will continue to grow. 

Word-of-Mouth Marketing is Still a Powerful Tool 
In fact, research shows that 92% of people put a lot of trust in personal recommendations from friends and family members, rather than advertisements. 


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With that in mind, word-of-mouth marketing is still a powerful tool that professionals should consider when it comes to building dental referrals and orthodontist referrals. Especially when it comes to something as personal and important as oral care. Overall, a lot of people have fear when it comes to visiting the dentist or getting work done on their teeth at any capacity. Dentophobia is a real fear that people carry, so in order to alleviate anxiety and bring comfort to the situation, a simple dental referral alongside a referral program for dentists and orthodontists can go a long way.  In this respect, word-of-mouth marketing is simply the catalyst for promoting and building the success of a referral program for orthodontists and dentists. Over time, with enough patients spreading the good news, new patients in the community will hear about their experiences and be more likely to book an appointment. 

Build Dental Referrals and Orthodontist Referrals with BuzzyBooth

In addition to word-of-mouth marketing to build a referral program for dentists and orthodontists, a technology like BuzzyBooth can also make a tremendous impact.  With a photo booth for dentists to help spread online engagement, dental practices can leverage outreach in-person and online with more success. Of course, nothing beats a personal recommendation in most cases but sharing referral programs for orthodontists and dentists online can also build traction for future success. 

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