3 Email Marketing Campaign Examples that Really Work

Some people say that email marketing campaigns are dead, but that couldn’t be further from the truth. 

In fact, research shows that the average ROI for email marketing campaigns is $42 for every $1 dollar spent. Plus, over 80% of small businesses rely on email as their main channel for customer acquisitions and retention. Based on those numbers alone, using email marketing campaigns can be highly effective. However, you have to use the best email marketing campaigns to make a positive impact. 

Rather than sending e-blasts and waiting for responses, here are 4 email marketing campaign examples that really work: 

1. The Skimm: Celebrating with Your Subscribers

One of the best email marketing campaign examples out there comes from The Skimm and their process of celebrating with their subscribers, 

For example, once an email subscriber hits certain milestones, like being engaged with their newsletter for a year or two years, they’re sent a special email that congratulates them for being a reader and even offers them a chance to be rewarded for their participation. So it’s basically like a loyalty program and thank you note all wrapped into one. 

With a unique link that The Skimm creates, the receiver can share that link to invite 10 other friends to subscribe. If they do, the initial recipient gets some awesome swag in return. It’s a pretty simple email marketing campaign that garners big results. 

2. Charity: Water: Tracking Donations for Contributors to Follow 

A lot of the time, when email marketing campaigns ask for donations, customers nave get any proof that their contribution is making a difference—that’s not the case with charity: water.

They represent one of the best email marketing campaign examples because they actually track a customer’s donation in real-time in the country where it’s making an impact. In remote countries around the world, large populations don’t have access to clean drinking water, but through charity: water’s email marketing campaigns, you can see from start-to-finish where your donation goes and how it helps strengthen communities with better resources. 

Each email campaign hits a customer’s inbox at each new step of the development and implementation process in a specific community. In return, customers get proof that they’re helping the right people, and it also builds loyalty for the organization, improving their mission and overall brand. 

3. BuzzyBooth: Gaining Subscribers  for Automated Email Marketing Campaigns 

Finally, one of the best email marketing campaign examples comes from BuzzyBooth and its ability to gain new subscribers with ease.

Instead of waiting for customers to subscribe to your email marketing campaigns on your website or by sending them cold emails, BuzzyBooth is a photo booth for businesses that entices customers to snap a selfie, input their basic contact information, and then receive the media files in exchange. Once they enter their info, you instantly gain access to their inboxes and can target them with specific campaigns they’ll love. 

Email marketing campaigns don’t have to be an onslaught of mass messages without substance—use BuzzyBooth to give value back to customers right away and then turn them into brand advocates with compelling emails. 

Most of all, BuzzyBooth caters to a variety of businesses, like restaurants, dental practices, retail stores, and hotels. No matter what industry you find yourself in, you can leverage BuzzyBooth to improve your customer outreach and build success. Email marketing campaigns are a small part of that process, but an important one—don’t waste your time following examples that turn customers away. 

To learn more about BuzzyBooth or to request a free demo, please click the link below! Buzzybooth: https://buzzybooth.com/