How to Do Hotel Marketing the Right Way
Everyone has an opinion when it comes to marketing. Sometimes you can feel like you’re throwing darts at the wall and hoping something sticks. Marketing doesn’t have to be a guessing game. While every industry is different, many of the same marketing strategies can be applied no matter what kind of business you have. For hotels, there are a few key tools that can help boost booking rates dramatically. Today, we are going to take a look at the best hotel marketing strategies and how they can work for you.
Hotel Email Marketing Campaigns
The first and most important marketing tool is all about the inbox. When you’re figuring out how to do hotel marketing, emails are the best and easiest way to start. Make sure you collect the email addresses of every guest or inquiring guest for future marketing campaigns. Personalize each email and be sure you are offering something your guests want to read about. Is it a discount? A new hotel amenity? Always provide an incentive that makes the reader want to book a room immediately. Hotel email marketing campaigns put your messages directly in the hands of the right buyers. Or in this case, bookers.
Learn How to Increase Your Referrals
Getting repeat business is always great, but generating new guests is always the name of the game. The more new guests you have, the more chances for increased repeat business. What’s the simplest way to have your hotel referred? It’s simple. Ask for the referral! Engage with your satisfied current or past guests and ask them to tell their friends and family to keep your hotel in mind when they are booking their next adventure. People are usually very happy to pass on good tips, and if they like your hotel, they are sure to comply with your request!
The BuzzyBooth Selfie Kiosk
The what? That’s right, the BuzzyBooth Selfie Kiosk is the part of our best hotel marketing strategies list. This is your secret weapon to getting tons of social media engagement from your guests! Place our selfie kiosk in a highly trafficked area of your hotel. Encourage your guests to take pictures and upload them to their social media profiles. Your logo is automatically placed on every photo. Even better? Ask your guests to tag you in their uploads and you’ve just managed to get free user-generated content for your social media accounts!
At BuzzyBooth, we like to stick to marketing that works. We know all the best hotel marketing strategies and how to employ them. We will handle all of your hotel email marketing campaigns from start to finish. We will also work on getting you more positive online reviews with our automated systems.
And last but not least, we can provide you with our signature BuzzyBooth selfie kiosk. This will help increase your social media interaction and awareness dramatically. Count on BuzzyBooth to be the answer to all of your hotel marketing needs.
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