How to Create a Hotel Marketing Strategy That Works

Everyone loves a vacation. Whether you are an island resort, a metropolitan hotel, or a cozy bed and breakfast, your guests are typically happy to be there. Even work trips are often nice getaways from the office and the stresses of home life. Your job is to simply provide impeccable service, every time. But of course, you already do that. What you’re looking for is how to increase your bookings so more guests can experience your wonderful hospitality. Every hotel needs a marketing strategy, regardless of how big or small your operation may be. Today, we are going to take a look at a few practices that can help create best hotel marketing strategies that delivers on results.

Email Marketing

Chances are, most of your guests found your hotel online to begin with. It’s almost impossible these days to book a hotel without an email confirmation. This means you probably already have every email of every guest from the past couple of decades. Emailmarketing campaigns can be the single most important marketing tool you have. Engage with current and past guests by regularly sending email campaigns with discount codes and fun information about your hotel or destination. You always want to remind past guests what a great time they had at your hotel and incentivize them to come back.

Reviews


When’s the last time you booked a hotel without reading a single review? Better yet, when’s the last time you bought anything online without reading a review? Reviews have become a staple of the commerce industry and this extends to service and hospitality businesses as well. The first impression a potential customer has of your hotel is most likely from a review. You want to encourage your happy customers to leave positive reviews on all popular sites such as Google, Facebook, and so on. The more five star reviews you get, the more business you should hope to receive.

Hotel Photo Booth


Now, this isn’t a suggestion you see every day. But your hotel marketing strategy needs something different to set it apart from all the others. A hotel photo booth does exactly that. Place one in your lobby and encourage your guests and visitors to take pictures and selfies. Everyone loves to share their pics, especially when they travel! Have your guests tag your hotel in their photos and even share them on your hotel’s social media pages.

Okay, so you may like everything you’re reading above. But do you know how to implement all of these marketing strategies? That’s where BuzzyBooth comes in. We handle all of your online hotel marketing needs. Need an email marketing campaign? We can build one in as little 15 minutes. When it comes to reviews, we have automated platforms to increase your online reviews and get the buzz you need for your hotel.

The hotel photo booth is our specialty. With our signature BuzzyBooth selfie kiosk, your guests can take pictures they can easily share. This allows them to create the word of mouth buzz you need.

Let BuzzyBooth take care of all of your online hotel marketing needs.


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