How to Create and Find Brand Advocates for Your Hotel Business

Brand advocates are the most trusted form of marketing than any other traditional one. They are the mediators between your brand and its prospects, sending marketing messages and sales pitches to drive in new leads and serve as a prime reference for your hotel. Society loves being able to witness shared, positive experiences from others in a personalized way and use their feedback as a way to guide themselves on choosing the best hotel for themselves. And if you are well-strategized, those new people just might turn into brand advocates themselves too.

 

Now, if you are struggling to create brand advocates, you've come to the right place. If there is one marketing aspect that BuzzyBooth has mastered, it is generating brand advocacy, and here are their tips on how you can find brand advocates, keep them, and build more so you can build yourself.

 

How to Find Brand Advocates: The Guest Experience

 


 

Before you can get people to be your advocate, you have to give them something to advocate for. This, in of itself, can be the make or break point of a loyal customer or a bad review, because the reality is that advocates cannot be bought; they are recommending you because they had a great time at your hotel. It all stems from their experience, so sharpening and fine-tuning this essential aspect is the first step you should focus on to give your guests a memorable time that they would like to promote.

 


 

·       Your team is customer service tailored and has a mission for delivering extraordinary guest engagements. They greet guests by their name, smiles, are experts on nearby events going on, and give them the feeling that the hotel they are at really does care about their wellbeing. Make them feel second to none.

 

·       Start the communications with them before they arrive at your hotel, such as through email. Show them that you are excited about them arriving and maybe even give them pointers on cool things they can check out when they do come.

·       When they arrive, have an excellent BuzzyBooth Selfie Kiosk available so they can upload branded images and videos to personal social media accounts for more exposure. This is perfect for giving them a great time if there is a line, or keeping kids occupied while parents check-in. 

 

·       Add touches of luxury. This does not have to be super decked out, but even leaving a sweet treat or mint on their pillow, serving ideal breakfast options, have upgraded amenities, etc. will allow them to feel like they are living luxuriously.

 

Use A Streamlined Management System

If there is a way to automate and streamline everyday tasks, make sure you do it so you can focus more on your guests without distractions. For example, BuzzyBooth’s tools are a perfect way to automatically market yourself, gain referrals, and achieve positive reviews without having to spend precious time manually doing so.

 

 

Add in Loyalty Programs

 


 

Having a loyalty program is highly essential. This may be nothing new as far as strategies go to get repeat visitors, but it is still one you will not want to skip. Take some time to find out what your guests’ value and want more of in regards to your hotel. Based on that, give them the option to upgrade their stays, have spa treatments, have access to equipment rentals, and earn complimentary meals based on their loyalty to you. Of course, these are just examples, so be creative and give your guests cool rewards that make them want to shout your hotel’s name.

 

Conclusion

 

There is nothing quite like the powerful feeling of having brand advocates going out of their way to recommend your hotel. This line of marketing is vital for growth, and one that should never be overlooked if you are seeking new, innovative, and respected ways to give your brand an excellent image. By leveraging the above tips on how to create brand advocates for yourself along with the support of BuzzyBooth, you will have your own rising group of brand advocates to give yourself that much needed competitive edge. 

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