Social Media and Dentistry - Growing Your Business Through Personable Connections

By the year 2021, the dental industry is projected to reach a market value of $36.8 billion. This may look promising and foster an optimistic outlook, but you have to take the right steps if you want your own dental practice to have a piece of that statistic. Though you can market traditionally and gain quite a bit of success from it, one area you will not want to neglect is the power of social media. Social media content for dentists is an incredibly important aspect that should be in your marketing plan, as dentists rely almost exclusively on reputation and word of mouth to thrive.

 

Why Use Social Media?

 

There may have been a time period where many patients were not utilizing the internet or were heavily involved with social media. But that is not the case in today’s day and age. In fact, nearly every generation has some form of online presence, ranging from Twitch, Facebook, TikTok, Instagram, YouTube, and much more. So, if you want to build your dental practice and reach people in the most effective way possible, it’s time you go where they are to grow your brand image.

The Benefits of Social Media Marketing for Dentists

 

 

Posting about your dental practice, such as deals, values, and even engaging content through social media channels offers an immense amount of benefits that you can gain. For example, when you begin this marketing method, you will be subjected to:

 

·       Increased brand awareness and authority.

·       Much more inbound traffic.

·       Improved local search engine rankings for those looking for dental care.

·       Builds confidence in new patients that they made the right choice.

·       Allows patients to feel more comfortable before even stepping into your office for the first time.

·       You can showcase yourself on a more personable level to really allow potential patients to see who you and your team are as actual people without the business name overshadowing.

·       You can directly answer questions that people may have easily.

Get Started with BuzzyBooth

It is a safe guess to say that the majority of your audience is on social media to some degree. If you have not begun implementing social media marketing strategies yet, such as blogging, video marketing, paid social ads, or even podcasts, then now is the time to start. Now, as a dental practitioner, it is no secret you are busy and have a lot on your task list to focus on producing regular online content. Because of this, take advantage of BuzzyBooth’s social media content features that allow you to engage online without the need to redirect your attention.

From their automatized content publishing to their fun BuzzyBooth selfie kiosk, you can optimize your practice online and really showcase that you are a trusted place worth going to. All you have to do is get in touch with them today, and watch as your dental practice begins to grow, and cultivates a wonderful online dominance that allows you to stand out from your competition.

It’s time to adapt and evolve.