Effective Marketing for Dentists: 4 Ways to Work Around COVID-19

Businesses all over the country are reopening in the face of COVID-19, but despite the threat, there are still ways that dentists can work around it. 
Effective marketing for dentists means coming up with new solutions to connect with patients and make them feel at ease. With these 4 workarounds, you should have no problem keeping your patients happy and rebuilding your practice’s success. 
Here’s what you need to know: 

1. Transition to Online Appointment Scheduling

To ensure effective marketing for dentists, one of the first things any practice can do is to transition to online appointment scheduling. 
Digital transformation is the single most important thing that any business can do to remain competitive throughout COVID-19, and dental practices are no exception. Rather than relying on patients to make phone calls or come in person to schedule appointments, dentists should look for online scheduling platforms that make the process simple. 
Some platforms to explore include…
  • Setmore
  • ZocDoc
  • Picktime
  • LocalMed
  • Nexhealth

2. Inform Your Patients with Email and SMS Marketing Campaigns

Another great tool to promote effective marketing for dentists is to keep patients informed with email and SMS marketing campaigns. 


Everyone carries around their smartphone, so to make sure that you can always communicate with your patients at a moment’s notice, you can target them with email and SMS messages that give them important information about your business hours or important changes to your facility due to COVID-19. 
For example, if you can only offer appointments on certain days, you can easily update everyone with a single message. Plus, if you want to provide extra value to your most loyal patients, you can send them special discounts on cleanings or free checkups to maintain their loyalty.
Email and SMS marketing for dentists is an important tool that all practices should use to keep open lines of communication with their patients. Not to mention, you can leverage all of your contacts for future dental marketing campaigns on social media, as well as using their data to better understand your demographics and what they respond to. 

3. Service Your Patients at a Safe Distance

Another interesting tactic being used to promote effective marketing for dentists is to serve patients at a safe distance. 
In fact, many dental practices around the country are having patients wait in the car until they’re notified that their appointment time is ready to begin. Doing so eliminates the need for patients to wait in the waiting room while promoting a sense of individual care that protects the overall health of everyone involved. Once again, by using online scheduling tools and SMS marketing for dentists, patients can easily be notified and stay safe in the process. 

4. Boost Your Social Media for Dentists with BuzzyBooth

Finally, once patients do get back into your waiting room for their appointment, you can boost your dental social media strategy with the help of BuzzyBooth—photo booth for dentists that gives patients something fun to do.

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