What is the Most Effective Marketing Plan for Dentists?
If you’re a dentist, the last thing
you probably want to think about is marketing. After all, you went dental
school, not marketing school. However, a dental practice is a business like any
other and every business needs marketing. It can be hard to know just where to
start. We’ve all gotten fliers in the mail from our local dentist. That’s fine,
but there are easier and much more cost-effective ways to reach your future
patients. Today, we’re going to take a look at what practices generate the most
effective
marketing for dentists.
Get
That Email
Did you know that email marketing is
one of the most effective marketing practices available? Your email list is
like gold and you must treat it as valuably. You most likely have your current
patient’s email addresses. What you need to do next is to create a regular
newsletter to send out at least once a month, if not more. You can include fun
pictures from your practice as well as informative dental content that your
patients might find valuable. This will remind your patients why they love
having you as their dentist and serves as a good reminder to book their next
visit. Don’t have all of you patient’s email addresses? Have your receptionist
call to update your patients’ accounts and be sure to collect all contact
information when seeing new patients.
Dentists
Need Instagram Too
When most people think about
businesses on social media, their first thoughts are cool brands or models. But
dentists need social media too. Social media content for dentists can be just
as fun and engaging as other types of businesses. Encourage your patients to
take pictures and selfies in your office. Share their photos and fun dental
tips on your social media profiles. Tag your patients and have them tag you.
Ask
for The Review
The best way to get what you want in
life is simply to ask for it. If you’re sure you’ve satisfied a patient, ask
them to write an online review for you at the end of their visit. Not everyone
will take you up on it, but each review can lead to more business and boost
your online reputation. Forgot to ask? Send an automated email follow-up to
request a positive review.
Call
BuzzyBooth
All of this information might seem a
little overwhelming, but that’s why you need BuzzyBooth. We specialize in social
media content for dentists. We will handle your email marketing and all of
your social media posts. Use our BuzzyBooth Selfie Kiosk with your branding and
increase patient-generated content. We also have an automated platform to help
for reviews on Google, Yelp and Facebook.
When it comes to effective marketing for dentists, we are the experts. Allow us to
make your life easier. Your time is best spent is serving your patients. At
Buzzybooth, our time is best spent marketing your business and helping it grow.
We’ve helped tons of dentists reach new business heights and we’re ready to do
the same for you.
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