Digital Marketing Ideas for Restaurants - BuzzyBooth


Pop quiz! What’s the biggest driver of customer retention?

  • Social media
  • Email
  • SMS
  • Mailers

If you picked “B,” then you nailed it! Email marketing services for restaurants are still more effective than any other type of marketing. However, SMS marketing is coming up fast as 4 in 5 customers search for restaurants and check reviews on their mobile devices. Mobile devices are everywhere, and they’re deciding where we eat thanks to the marketing restaurants are doing in the palm of our hand. If you’re looking for SMS text marketing for restaurants or email marketing services for restaurants, then keep reading for more information.

How to integrate email marketing services for restaurant

·       Build out a solid email list

 

You can build your email list in a variety of creative ways. One way that restaurants do this is by linking customer email to their reservations and allowing them to opt into other marketing emails at that time. Other restaurants offer exclusive promotions for those that join their email list. For example, if you want a free meal on your birthday, then you’ll need to subscribe. Whatever way you choose to do it, building out a solid email list can help you begin to utilize Email marketing campaigns services for restaurants to their full potential.

 

·       Use email marketing to gain reviews


Are you looking to boost the number of reviews you have online? Let’s face it. The first thing that most people with phones do when looking for restaurants is pull up the name of the restaurant, the location, and the reviews. Reviews help customers decide that you’re trustworthy, credible, and worth their time. Send an email thanking the customer for dining with you. Then, add an in-email form for them to leave a review. If the process is quick and easy, there’s no reason for them not to partake!

Best way to use SMS text marketing for restaurants

·       Attract new customers with exclusive deals


Who doesn’t love free stuff? Every restaurant loves to grab new customers wherever possible, and it’s fairly easy to do this with coupons here and there. Offer exclusive restaurant offers, student deals, monthly contents, 1+1 deals, or a complete freebie. You never know who you may win as a loyal customer. When you offer these deals, be sure to have them opt into your database. Then you can really maximize your SMS text marketing for restaurants.

·       Wrap brand awareness and promotion into one


Chances are your texts may come from a free number and your customers may not be able to identify you. Always keep your texts short and sweet and identify your brand name/website. This way, your customers will know exactly who is offering them fabulous promotions via SMS text marketing for restaurants.

·       Create a customer loyalty program connected to SMS

Struggling with how to build out an SMS marketing list? This can be the hardest part for many businesses, especially when you consider the fact that SMS marketing is most impactful when customers opt-in to the service. One of the best ways to do SMS text marketing for restaurants is to connect it to your customer loyalty program. By requiring your customer’s name and phone number for this program, you’ll give them an incentive to provide their phone number while providing them the benefit of exclusive deals.

Final thoughts

If you’re looking for email marketing services for restaurants and SMS text marketing for restaurants, then look no further than BuzzyBooth. From list building and personalization to increased reviews and automation, digital marketing has never been easier. Visit here for more information.


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