How to Find Brand Advocates in the Face of COVID-19


How to Find Brand Advocates in the Face of COVID-19

Although lots of businesses are reopening around the country, COVID-19 is still a major threat to businesses and consumers everywhere.

However, even with the number of cases increasing, businesses must find a way to solicit new customers and get them to engage with their brand. Of course, physically getting them to shop in person may be tough, but creating brand advocates doesn’t have to rely solely on physical presence. In fact, there are plenty of things you can do, as well as many brand advocate program examples that you can follow to rebuild your success.

If you’re wondering how to create brand advocates in the face of COVID-19, then here are a few things you can do:

Start with Social Media

Your one tool to rally customer engagement in the face of COVID-19 is to start with social media.


Whether you’re active on Facebook or Instagram (you should be active on all major platforms), you can easily connect with customers and design unique marketing campaigns to help create brand advocates. For example, some of the best brand advocate program examples on social media include…

●       Hosting giveaways for followers
●       Re-sharing posts by customers who tag your brand
●       Asking for customer reviews on Facebook
●       Use a specific Hashtag for customers to follow
●       Use Twitter for Q&A sessions or customer service

The whole idea behind social media is to be accessible to your customers at all times. Social media allows for 24/7 connectivity, and once your customers know that they can reach you easily, they’ll be more inclined to promote your brand.

Start a Customer Loyalty Program

In addition to launching a social media strategy, you should also start a customer loyalty program when it comes to creating brand advocates.

A customer loyalty program that follows a simple points system for customers to redeem at a later date is all you need to offer them value, while earning their trust. For instance, you can give customers discounts on products or services for every customer referral they bring in. Or, for every purchase they make, they earn a certain amount of points that can lead to a free gift or free service in the future.

The big question of “How to create brand advocates” doesn’t have to be a difficult one. All it takes is a high level of value at a low cost of involvement. If you can make your business straightforward and worth the customer’s while, then they’ll be more inspired to share your brand with their immediate community.

Use a Photo Booth for Retail

Finally, a great way to increase engagement if you’re wondering how to find brand advocates is to use a photo booth for retail that customers can interact with.

A photo booth for your business is a fun way to draw customers in and share their contact information with your business without having to ask for it. Once customers come into your business—be it a retail location or a restaurant—you can easily invite them to take a picture of themselves at the booth. Once they do, they can input their phone number and email address, send the media file to themselves, and then they’ll share it on social media—tagging your business in the process and giving you a bit of free promotion.

User-generated content is huge when it comes to building an authentic base for your business, and a photo booth for retail, like BuzzyBooth, is the best option for building a social media strategy/branding strategy altogether in one device.

With some new technology that builds brand loyalty, you’ll be able to market your business new waves of customers, while creating brand advocates that will help grow your success in the future. Click here to learn more about BuzzyBooth and see what else a photo booth for retail can do for you.

Location: United States

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