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Showing posts from August, 2020

Social Media and Dentistry - Growing Your Business Through Personable Connections

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By the year 2021, the dental industry is projected to reach a market value of $36.8 billion. This may look promising and foster an optimistic outlook, but you have to take the right steps if you want your own dental practice to have a piece of that statistic. Though you can market traditionally and gain quite a bit of success from it, one area you will not want to neglect is the power of social media. Social media content for dentists is an incredibly important aspect that should be in your marketing plan, as dentists rely almost exclusively on reputation and word of mouth to thrive.   Why Use Social Media?   There may have been a time period where many patients were not utilizing the internet or were heavily involved with social media. But that is not the case in today’s day and age. In fact, nearly every generation has some form of online presence, ranging from Twitch, Facebook, TikTok, Instagram, YouTube, and much more. So, if you want to build your dental practice...

Increasing Customer Referrals for Your Hotel

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You may be wondering, aren’t customer reviews and customer referrals the same thing? While, yes, they can be quite similar and complement each other there are distinct ways in which customer referrals are different. Ways in which they are important to your property thriving in the hospitality market. When it comes to a customer choosing where to stay on their next vacation, nothing is more important than a personal recommendation from someone they know and trust. Even though customer reviews have someone’s name or even image on them, but more often than not your guests don’t personally have a relationship with the reviewer. This is where a strong hotel referral program becomes invaluable to your business. What is a hotel referral program? In the world of mobile apps and rewards programs this is a pretty straight forward thing. It’s really any program where you’re rewarding guests for referring your property to someone else. So, what are some ways in which you can increase custome...

How to Do Hotel Marketing the Right Way

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  Everyone has an opinion when it comes to marketing. Sometimes you can feel like you’re throwing darts at the wall and hoping something sticks. Marketing doesn’t have to be a guessing game. While every industry is different, many of the same marketing strategies can be applied no matter what kind of business you have. For hotels, there are a few key tools that can help boost booking rates dramatically. Today, we are going to take a look at the best hotel marketing strategies and how they can work for you. Hotel Email Marketing Campaigns The first and most important marketing tool is all about the inbox. When you’re figuring out how to do hotel marketing, emails are the best and easiest way to start. Make sure you collect the email addresses of every guest or inquiring guest for future marketing campaigns. Personalize each email and be sure you are offering something your guests want to read about. Is it a discount? A new hotel amenity? Always provide an incentive that makes t...

How to Create and Find Brand Advocates for Your Hotel Business

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Brand advocates are the most trusted form of marketing than any other traditional one. They are the mediators between your brand and its prospects, sending marketing messages and sales pitches to drive in new leads and serve as a prime reference for your hotel. Society loves being able to witness shared, positive experiences from others in a personalized way and use their feedback as a way to guide themselves on choosing the best hotel for themselves. And if you are well-strategized, those new people just might turn into brand advocates themselves too.   Now, if you are struggling to create brand advocates, you've come to the right place. If there is one marketing aspect that BuzzyBooth has mastered, it is generating brand advocacy, and here are their tips on how you can find brand advocates, keep them, and build more so you can build yourself.   How to Find Brand Advocates : The Guest Experience     Before you can get people to be your advocate, you...

The Best Email Marketing Campaigns All Have These Things in Common

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  You probably already know that email marketing is the most important marketing strategy you have, no matter what kind of business you are in. Nothing connects you more directly with your customers than a greeting in their inbox. For restaurants, email marketing is especially important since you have the opportunity of offering a service that the same customer can use again and again. Today, let’s dive in and see what all the best email marketing campaigns have in common. They Market Frequently, But Not Too Frequently Email marketing services for restaurants isn’t effective if you don’t use it! The biggest mistake restaurants make is having tons of customer emails and then just sitting on them. Your email list is the most valuable marketing tool you have, so you need to not only use it, but use it wisely. If you don’t send emails frequently, your customers will all but forget about you. So, what is the best amount of emails to send? Well first of all, you only want to re...

How to Create a Hotel Marketing Strategy That Works

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Everyone loves a vacation. Whether you are an island resort, a metropolitan hotel, or a cozy bed and breakfast, your guests are typically happy to be there. Even work trips are often nice getaways from the office and the stresses of home life. Your job is to simply provide impeccable service, every time. But of course, you already do that. What you’re looking for is how to increase your bookings so more guests can experience your wonderful hospitality. Every hotel needs a marketing strategy, regardless of how big or small your operation may be. Today, we are going to take a look at a few practices that can help create best hotel marketing strategies that delivers on results. Email Marketing Chances are, most of your guests found your hotel online to begin with. It’s almost impossible these days to book a hotel without an email confirmation. This means you probably already have every email of every guest from the past couple of decades. Emailmarketing campaigns can be the single m...