What are Brand Advocates and How Brand Advocates Help Your Business?
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Rather than influencers, brand advocates are those who represent your brand on a wider spectrum in a genuine fashion.
And if you’re wondering how to find brand advocates, they won’t just show up at random. Creating brand advocates means giving customers an opportunity to interact with your brand and receive something in exchange that keeps them invested over time. That being said, the COVID-19 pandemic makes creating brand advocates a bit more challenging, but despite the hurdles, there are a few things you can do to build success.
How to Create Brand Advocates
As mentioned before, if you’re wondering how to create brand advocates, it starts with getting customer involved with your company.
For example, with BuzzyBooth, brands can use a photo booth to attract customers in-store and encourage them to snap a photo of themselves. Instantly, the customer enters their basic information to send the photo to themselves, and in exchange, the business owner can use that data to fuel future marketing campaigns. Think of a photo booth as brand advocate program examples that can help you gain an authentic following. Once the customer has their selfie photo, they’ll feel inclined to share it on social media and tag the business in the process. As a result, the brand has generated an active, genuine brand advocate that will extend the impact on others in their immediate community. Plus,a photo booth for retail or other industries isn’t the only strategy used when creating brand advocates. Below are some other approaches that can help build a strong following from dedicated customer:
Using newsletters and email blasts to keep customers updated with sales and special offers
Using SMS marketing to send customers quick updates, delivery statuses, and customer surveys
Inviting customers to submit reviews that you can share online as testimonials
From a marketing perspective, creating brand advocates is best achieved with these tools. However, for a larger impact, it’s best to turn to social media.
How to Find Brand Advocates Using Social Media
Along with brand advocate program examples like a photo booth and various marketing strategies, using social media is the next best step.
Primarily, brands need to create initiatives and opportunities for customers to engage with them and showcase their personalities. Think about various social media marketing campaigns—giveaways, shoutouts, live streams, Q&As, videos—by creating a variety of content that spans multiple forms, creating brand advocates becomes a lot easier. Not to mention, your brand obtains a wider audience reach and exposure as a whole. Here are some ideas to explore about how to use social media effectively when it comes to creating brand advocates:
Host a giveaway where you invite people on social media to post a picture of themselves interacting with your brand. Then choose a winner to receive a free gift or major discount
On Twitter, invite customers to ask you questions about products or features
On Instagram, use Instagram Stories to showcase other people’s posts of them engaging with your brand
Post videos to YouTube where you speak to your customers and demo or showcase products
The most important thing is to simply create opportunities for others to get involved. Once they know that your brand is open to featuring customers and takes the time to spotlight them, you’ll be able to create brand advocates that transform into loyal customers.
Creating Brand Advocates with BuzzyBooth
In addition to a photo booth for brands, BuzzyBooth comes with helpful software to easily generate brand advocates. Especially for those who are wondering how to create brand advocates or how to find brand advocates—BuzzyBooth easily tracks online reviews, collects customer data, and makes it simple to communicate with followers through email marketing and SMS marketing techniques.
Staying connected with customers is key, and with COVID-19 keeping everyone at home, the connection is more valuable than ever.
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