Maintaining a Referral Program for Dentists and Orthodontists During COVID-19

Although you may already have a referral program for orthodontists and dentists in place, due to the recent COVID-19 outbreak, keeping those dental referrals going is a real challenge. 
After all, people aren’t seeing the dentist or orthodontist on a regular basis. Unless its an emergency, some people may not even make an appointment until the end of the year! COVID-19 has certainly become an issue, however, despite the setback, you can still maintain your success with a referral program that plans for the future. 

Start with Your Most Loyal Patients 

Whether it’s building dental referrals or orthodontist referrals for the future, you have to start with your most loyal patients in order to keep things moving. 

This means reaching out to patients who successfully made dental referrals to others and thanking them for their support. You can easily do this by reaching out to patients through email and SMS marketing campaigns or interacting with them on social media. 
Let them know that you appreciate their loyalty and patronage during this difficult time, and that you hope they continue to spread the news about your practice and how beneficial it can be for others. Don’t forget to lay out any additional benefits or perks they get for making orthodontist referrals or dental referrals, either. 
In fact, since people are stuck at home, they may feel more inclined to get involved. 

Use Social Media to Keep Your Referral Program for Orthodontists and Dentists Going

So even though you may not be able to push your referral program for orthodontists and dentists in person, you can still use social media to keep things going. 

Primarily, this involved sharing information about your dental referrals on platforms like…
  • Instagram
  • Twitter
  • Facebook
  • Your Dental Website
On each of these, share details about what your referral program for dentists and orthodontists looks like, how patients can get involved, and what the rewards will be for those who participate. For instance, on Instagram, you can post a photo of your dental office and ask your followers to reshare it to their own pages, while tagging a friend in the process. Then, for both parties, you can send them a discount on future teeth cleaning or a checkup that they can redeem whenever!
Regardless of how you set it up or what marketing campaigns you choose to pursue, the most important thing is to stay active and consistent with your social media efforts to push dental referrals. Don’t let COVID-19 be an excuse to put your business at a standstill because doing so will only hurt your success once the smoke clears. 

Invest in New Marketing Techniques for the Future

So during your efforts to engage with your loyal patients and drum up new orthodontist referrals and online dental referrals from social media, your final step is to invest in new marketing techniques for the future. 

With a photo booth for dentists from BuzzyBooth, you have a one-stop-shop for acquiring patient data, creating user-generated content to fuel social media campaigns, as well as providing patients with a fun, interactive experience at your practice. Especially if you lack any kind of dental marketing strategy in-house, BuzzyBooth provides a holistic solution that can help boost your referral programs for dentists and orthodontists, while enhancing other aspects of your practice to inspire a digital transformation. 

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