3 Hotel Marketing Ideas to Avoid

When trying to promote your hotel to potential guests, you have to position yourself from a place of value. 
After a while, cheaper rates and open vacancies can only be so attractive, and eventually, those who obtain the most bookings are ones that think outside the box. This means showcasing hotel benefits that people care about in the long-run. Of course, hotel marketing ideas are meant to be fun and enticing, but you have to know which ones make the biggest impact. 
If you’re trying to revamp your hotel marketing strategy and increase bookings, then here are 3 hotel marketing ideas to avoid: 

1. Stop Trying to Sell Vacancies 

One of the biggest mistakes that hotel managers and owners make when dealing with hotel marketing is that they try to sell vacancies. 


Of course, having open rooms is a good thing, but that’s not what people care about. For instance, if someone is faced with deciding between a hotel with open vacancies and a hotel with great amenities, the ladder often wins out. That said, you have to focus on the value proposition of your hotel, which includes what you can offer guests once they book a room. 

Successful hotel marketing relies on what your guests can get out of the deal, like a free breakfast or shuttles to the airport. So, always provide value first, then follow-up with availability. 

2. Don’t Rely on Word-of-Mouth Alone

Yes, word-of-mouth marketing is great for your hotel, but you can’t rely on that alone to bring in new bookings. 


Aside from personal referrals amongst friends and family, you should focus your hotel marketing ideas on ramping up social media efforts to generate more buzz. For instance, using a photo booth for hotels is a great way to get your current hotel guests to take pictures of themselves and share them on social media. Plus, you gain basic customer info with every photo taken that you can use for future hotel marketing campaigns.

Hotel marketing ideas that incorporate social media and constant activity lead to better engagement and bookings than waiting around for your business name to come up in a conversation. 

3. Don’t Ignore Hotel Reviews

Lastly, when trying to improve your hotel marketing, you should never ignore hotel reviews. 


Studies show that an online review is just as powerful as a personal recommendation for most consumers, so whenever you receive one, you should always do what you can to solve them or celebrate them. For instance, if you get a bad hotel review on Yelp, rather just ignoring it and hoping it won’t have an impact on your future hotel guests, you should reply to the post and alleviate the problem with an apology or a discount on a future booking. On the other hand, simply leaving a “thank you” note on a positive post shows that you care about your business and want to paint your hotel marketing efforts in the best light. 

Hotel reviews can make or break your future success, which means you need a quick way to track them and stay on top of any potential issues. 

Improve Your Hotel Marketing with BuzzyBooth

There are tons of hotel marketing ideas that can lead to success, but with BuzzyBooth, you won’t have to waste time seeing what works and what doesn’t. 

With a photo booth for hotels and easy-to-use software that tracks and notifies you about online activity, you can improve your hotel marketing and develop better campaigns for the future. Just click here to request a free demo and learn more about what BuzzyBooth can do for you. 

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