How to Use Social Media for Hotel Marketing

 

With places like Hilton, Marriott, Comfort Inn and Suites, and so many other large hotels, it’s hard to hold a candle to all their luxuries and amenities. Hotels without all the resources as these corporate hotels have to find better, more efficient ways of hotel marketing. That’s where social media comes into play.

Email

Email isn’t necessarily a form of social media, but people use it just as much. Hotels can send out emails to their guests to invite them back for future stays. One company that excels in making this happen for hotels is Buzzy Booth. Buzzy Booth has a photobooth that will collect guest data so they can continue to be contacted after their stay. Guests can be invited to upcoming events, asked to return, asked to refer friends, or they can simply be asked (and reminded) to review their stay. Hotel email marketing is simple and effective.

Facebook

Facebook is one of the best social media sites to use because almost everyone has it. People from ages 16-80+ log on to view the profiles of their friends and family. They scroll through pictures, watch videos, and spend hours learning more about other people. Hotels can appear on guest pages if they like their page. This is a great way of getting more attention. Hotels could offer a discounted rate on a stay if guests like them on Facebook. Or they could offer something smaller, like free parking or a discount at the hotel restaurant. This will draw guests to the Facebook page that frequently posts interesting Hotel Marketing ideas and events to draw guests back.

Instagram

Instagram is a young person’s game, but it doesn't mean it’s not useful. There are so many luxury travel pictures online. Hotels could use pictures of their hotel, or surrounding places and attractions, to captivate Instagram users. If they like it, they may share it onto their own page. Thus, it will be marketing all over the internet for free.

Otherwise, hotels can use the Buzzy Booth photo booth photos to share how much fun guests are having at their hotel. Better yet, guests can share these photos online with the hotel logo. This will unintentionally (or at least unintentionally in the guest’s case) promote the hotel at no cost.

Social media has changed the way people market their businesses. Hotels can market their business through any and all social media accounts. They can participate in hotel email marketing to receive new guests and they can get past guests to return. Thanks to social media, hotel marketing is so much easier than it ever has been.

Comments

Post a Comment

Popular posts from this blog

4 Email Marketing Tips for Restaurants

Image
Since so many people are stuck at home from COVID-19, email marketing for restaurants is a great way to connect with customers. Around the country, some states are beginning to reopen their economies and resume business as usual, but that doesn’t mean customers are going to be chomping at the bit to go out. There will be a long-time stigma throughout society that restaurants should try to alleviate due to the pandemic, and through email marketing services for restaurants, you can begin to engage with your customers and earn their trust for the future.  And if you’re completely new to email marketing, don’t worry! These 4 email marketing tips for restaurants will help you rebuild your success:  1. Welcome Your New and Old Customers Whether you use new contacts that have just signed up for your emails or you want to target older email contacts, make sure to welcome them with a positive message.  Your welcome email should serve as an initial point of contact that set
Read more

3 Steps to Effective Marketing for Restaurants and Bars

Image
Whether you own a restaurant or a bar, creating a strong marketing strategy to attract new customers and keep old ones coming back is crucial. Mainly, this means getting your business’s name out there to the masses. And yes, your current customers’ praises will help, but in order to make a huge impact, you have to take advantage of every resource you can. If effective marketing for bars and restaurants is what you’re looking to achieve, then here are 3 steps you need to take to get started: 1. Make Profiles on Social Media Making profiles on social media for your restaurant or bar is the perfect way to generate online traffic and engagement. For instance, effective marketing for restaurants involves taking snapshots of your best menu items and spotlighting customers who are having a fun night out with their family friends. Then, you can post those images on social media to promote your establishment and customer satisfaction. User-generated content
Read more

The Importance of the Restaurant Review

Image
  Everyone has been in an awful restaurant situation that made them want to leave a one star review on Yelp. Some people even go out of their way to let the business know they’ll be leaving them a one star review. But why is this such a threat? Restaurants need good reviews to stay afloat. Though not everyone looks at reviews to determine where they eat, a large enough percentage does, which causes stress on restaurants. If their neighboring restaurant has .1 star more than them, they won’t see as much business. So how do they increase restaurant reviews ? For starters, restaurants can ensure they have a clean, safe, and delicious atmosphere. They should hold themselves to the same standards they would hold other restaurants to. Restaurant owners should focus on making a succinct, friendly restaurant and best restaurant marketing campaigns . Once they’ve done that, they can really hone in on increasing their reviews.     There is a crucial thing each review needs: a person to w
Read more