The Importance of a Great Hotel Marketing Email

We all get them. Most of the time these emails just go right to the junk folder or the trash can. Most of the time, emails from hotels for the regular customer who only travels for recreation, end up not even being read. Maybe they are read, or rather, skimmed. Think about it? When’s the last time you saw an email from a hotel you’ve visited or even frequented where you stopped and read the entire thing?

Email marketing for hotels can sometimes feel like a wasted investment. This is because more times than not, it’s not being executed correctly or maximized for the greatest impact with your customers. Hotel email marketing done right, can be incredibly effective to drive customers through your doors and into your rooms. Today, we want to look at a few things that make up a great hotel email marketing campaign.

A Stellar Subject Line



 

Even something this simple can often be overlooked. So many hotels spend time maximizing the content within their bulk campaigns that they forget this part. A great subject line for your hotel email marketing campaign will make all the difference. Because it means it will be opened rather than ignored. Things like “Make the most of your summer vacation with 4 nights for the price of 3” would show value to your customers immediately. People love free stuff. Other subject lines that leave your customer feeling like their part of something exclusive that your hotel offers over others can work. People love feeling like they belong to some special club or that they know something their friends don’t yet.

The importance of good and effective subject line is, for lack of a better word, important. Being clear, short, and direct is key. Conveying your message within one sentence that doesn’t mislead or trick your customer. Don’t promise a prize or something similar within and not deliver. That’s almost certain your email campaign will end up in the trash. If you wouldn’t open the email from the subject line yourself, then keep working on it.

Image is Everything



An email filled with attractive and enticing imagery of your property will draw a customer in. A picture that invokes a memory of their last visit, or if they’re new customers, one that invokes a feeling of vacation or comfort can make a huge difference. Along with photos, including a video for your customers to watch can be another effective way to drive them to want to book another stay with your property.

Feedback



Things like including a survey within your email that takes your customers directly to your property’s website is a proven and effective part of a hotel email marketing campaign.

 

These are just a few things that hotels can maximize their email marketing. BuzzyBooth’s email marketing campaign platform can help you design and deliver your next campaign while also maximizing its performance. Email marketing for hotels has never been easier than it is with BuzzyBooth.

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