Leading Dental and Orthodontic Marketing Ideas that Drive New Patients

Marketing is the pinnacle of thriving businesses in every industry, and that, of course, includes dental and orthodontic practices as well. But as you may be aware, not all marketing tactics are created equal. Some have more substantial impacts on different industries than others, and that is all okay. The best thing you can do is find the ones that work best for you so you can really gain the benefits.

 

With that being said, are you looking for new ways to really get your dental or orthodontic practice to stand out from the rest? If so, here are some leading dental marketing ideas and marketing for orthodontist tips that can really drive in new patients and increase your bottom line.

 

Get a Photo Booth

A photo booth, like the one BuzzyBooth has, is a great way to make your office fun, grow brand advocacy, and gain more referral exposure than ever before. Patients can play around with themes, take pictures, and seamlessly upload them to their social media accounts. All you have to do is set it up and watch how your image begins to grow.

 

Start a Blog

 

This one might take more effort, but it is certainly worth it in the end. Starting and maintaining a quality hygiene blog is an excellent way to offer your locals advice and leverage your brand at the same time. The more you post informative, personable content, the more likely people will begin to notice you.

 

Email Marketing

Email marketing is a sure-fire way to target the patients you already have. Keep it super personable and reach out to your base to provide valuable information, special discounts, and updates, and exclusive content to make them feel like they are a part of your team rather than just another patient. You can even do a deal where if they send that email to someone else, they get a discount for doing so.

 

Referral Programs

 

Word of mouth and referrals is the #1 marketing strategy that works for dental and orthodontist practices. Because of this, think about setting up a referral program to gain more opportunities. Make sure you really develop strong relationships with your patients so they feel more enticed to refer you to others. Those connections will pay off in the end, because the happier they are, the more likely they will return the favor by driving others to you.

 

Never Ignore Marketing

 

You can have the best dental and orthodontic practice in the area, but if you do not market yourself as such, no one is going to recognize that. This is why marketing is so important. It shows people who you are, what your brand stands for, and the type of experience they can gain by going to you instead of someone else. So, leverage these ideal marketing tips above and watch the difference in patient volume when your efforts begin taking off.

 

Good luck! And if you have any questions, do not hesitate to reach out to the BuzzyBooth team for more marketing support.