3 Steps to Effective Marketing for Restaurants and Bars

Whether you own a restaurant or a bar, creating a strong marketing strategy to attract new customers and keep old ones coming back is crucial.

Mainly, this means getting your business’s name out there to the masses. And yes, your current customers’ praises will help, but in order to make a huge impact, you have to take advantage of every resource you can.

If effective marketing for bars and restaurants is what you’re looking to achieve, then here are 3 steps you need to take to get started:

1. Make Profiles on Social Media

Making profiles on social media for your restaurant or bar is the perfect way to generate online traffic and engagement.

For instance, effective marketing for restaurants involves taking snapshots of your best menu items and spotlighting customers who are having a fun night out with their family friends. Then, you can post those images on social media to promote your establishment and customer satisfaction. User-generated content is highly important when it comes to building an authentic brand, so try your best to create content on these platforms:

• Facebook
• Instagram
• Twitter
• YouTube
• LinkedIn

2. Get Involved with Influencer Marketing

Once you have the social media game figured out, your next step is to get involved with influencer marketing to skyrocket your business.

Influencer marketing offers effective marketing for bars and restaurants because it uses a social influencer’s following to enhance the popularity of the business. All you need to do is search for food influencers on your social platform of choice and reach out to them with a promotional deal. This could involve free food in exchange for a post about your establishment or you could plan out a long-term influencer campaign to get traction over a set period of time.

3. Leverage Customer Reviews

Lastly, effective marketing for restaurants or bars should always include leveraging customer reviews to promote your business.

Once a customer leaves a review online, make sure to share that review on your site or re-post it on all of your social media profiles. Along with giving excellent service and incentivising the review process with promotions or discounts, taking the time to showcase positive feedback online will let others know that your business is a crowd-favorite and the best place to dine on their next night out.

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Our products and services offer a holistic approach that bolsters your social media presence, helps you gain customer reviews, and offers assistance for other areas, like email and SMS campaigns.

Handling all of these areas of your business yourself can be a real challenge, but BuzzyBooth makes the process simple.

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