How to Utilize Email Marketing for Restaurants
Every September, I get the same email from Red Lobster, “Endless Shrimp is Back!” And every year I go to Red Lobster and sit down for their endless shrimp fest. Would I have gone to Red Lobster without this email? Probably not. That’s the beauty of restaurant marketing strategies ; it gets people in booths eating shrimp and whatever other food their heart desires. The tips outlined in this article will help you make the most your email marketing, too. Create an Email List Have guests sign up for email lists with the promise of a free appetizer or dessert. As soon as they’re signed up, they’ll receive all the emails you send out. Otherwise, restaurant owners can get a BuzzyBooth photo booth. On top of being a lot of fun and enticing guests into the restaurant, this photo booth collects the data of everyone who uses it. If they added an email, the photo booth will have access to it. Restaurant owners can send emails to these guests, too. Email about Specials C...